Think all dish soaps are the same Think again. Dawn Ultra contains 3X Grease Cleaning Power (cleaning ingredients per drop vs. Dawn Non-Concentrated) so you can get through more dishes with less. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid will leave your dishes squeaky clean every time.

Cleaning ingredients per drop vs. non-ultra Dawn

• 50% Less Scrubbing
• Contains 3X Grease Cleaning Power (cleaning ingredients per drop vs. Dawn Non-Concentrated)
• Our More Powerful Formula helps you get through more dishes with less dishwashing liquid
• America's #1 Dish Liquid (based on sales)